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OF conferences, an unmissable annual event

Since 1999, the Loyalty Observatory of the University of Parma has been developing research on the world of customer loyalty, studying successful case histories and disseminating new approaches to customer loyalty at a national and international level.

13/102022

Loyalty has new boundaries

15/102021

Digital Loyalty Revolution

21/102020

Let's start with loyalty

24/102019

Data, value and loyalty

26/102018

Loyalty marketing in the age of experience

Fifteen years of loyalty marketing
20/102017

Loyalty Marketing Evolution: stories and international protagonists

Fifteen years of loyalty marketing
21/102016

Loyalty Disruption: Emotion Big Data New Players

Fifteen years of loyalty marketing
30/102015

15 years of Loyalty Marketing: what future?

Fifteen years of loyalty marketing
24/102014

From paper to digital: what changes for loyalty?

Fifteen years of loyalty marketing
25/102013

Grow with fidelity in times of crisis

Fifteen years of loyalty marketing

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