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OF conferences, an unmissable annual event
Since 1999, the Loyalty Observatory of the University of Parma has been developing research on the world of customer loyalty, studying successful case histories and disseminating new approaches to customer loyalty at a national and international level.
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Digital Loyalty Revolution
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Let's start with loyalty
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Data, value and loyalty
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Loyalty marketing in the age of experience
Fifteen years of loyalty marketing
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Loyalty Marketing Evolution: stories and international protagonists
Fifteen years of loyalty marketing
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Loyalty Disruption: Emotion Big Data New Players
Fifteen years of loyalty marketing
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15 years of Loyalty Marketing: what future?
Fifteen years of loyalty marketing
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From paper to digital: what changes for loyalty?
Fifteen years of loyalty marketing
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Grow with fidelity in times of crisis
Fifteen years of loyalty marketing
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