OF conferences, an unmissable annual event

Since 1999, the Loyalty Observatory of the University of Parma has been developing research on the world of customer loyalty, studying successful case histories and disseminating new approaches to customer loyalty at a national and international level.

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Visions and strategies for a new loyalty

Save the Date! The 25th Loyalty Observatory Conference will be held on Thursday, October 16, 2025, exclusively in person in Parma. The conference will focus on the theme "VISIONS AND STRATEGIES FOR A NEW LOYALTY," which we will address with special guests and through a discussion of the 2025 Research Reports. It will also be an opportunity to celebrate the 25th anniversary of the Loyalty Observatory!
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Rethinking Loyalty

Save The Date! The XXIV Conference of the Fedeltà Observatory will be held on Thursday 10 October 2024, exclusively in person in Parma. The Conference will be dedicated to the theme "RETHINKING LOYALTY", which we will address with exceptional guests and through the discussion of the 2024 Research.
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Loyalty and growth strategies

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Loyalty has new boundaries

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Digital Loyalty Revolution

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Let's start with loyalty

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Data, value and loyalty

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Loyalty marketing in the age of experience

Fifteen years of loyalty marketing
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Loyalty Marketing Evolution: stories and international protagonists

Fifteen years of loyalty marketing
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Loyalty Disruption: Emotion Big Data New Players

Fifteen years of loyalty marketing
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15 years of Loyalty Marketing: what future?

Fifteen years of loyalty marketing
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From paper to digital: what changes for loyalty?

Fifteen years of loyalty marketing
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Grow with fidelity in times of crisis

Fifteen years of loyalty marketing

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