OF conferences, an unmissable annual event

Loyalty Marketing Evolution: stories and international protagonists

Fifteen years of loyalty marketing

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The Annual Workshop


Since 1999 The Osservatorio Fedeltà showcases its research work at the yearly workshop “Il futuro del Micromarketing”, that attracts over 400 marketing managers from several industries, from Retail to Manufacturing, from Advertising to Finance. The format has been established over the years as a full morning of research presentations and successful case histories .


Who should attend

Marketing managers, loyalty managers, trade marketing managers, CRM and IT managers generally everyone interested in loyalty, CRM and targeted marketing projects and ventures. It is an opportunity to discuss and learn about the principles and results of new marketing approaches - loyalty, digital, mobile and social.


This year the workshop will take place on Friday 24 October in Auditorium Polifunzionale - Campus Universitario. It will deal with “From print to digital: what is going to change for loyalty marketing?”.



Workshop Proceedings

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