The Program:
10.00-10.40: The international scenario of Loyalty - Cristina Ziliani, Osservatorio Fedeltà
10.40-10.55: Speedcases: three cases of loyalty and engagement told by Luca Lanza, Partner & Consultancy Practice Director, Kettydo+; Marcello Genovese, Marketing Project Manager, E-Fidelity; Mirko Iacona, Sales Account Incentive & Rewards, Edenred
10.55-11.25: Coffee Break
11.25-12.00: Results of the 2024 Company Research 2024 - Cristina Ziliani e Marco Ieva, Osservatorio Fedeltà
12.00-12.15: Speedcases: three cases of loyalty and engagement told by Fulvio Furbatto, CEO & Founder, Advice Group; Marco Metti, Business Development Manager, dunnhumby; Claudio Bonetti, Founder e CEO, Fingroove
12.15-13.00: Keynote Speech: Engaging frontline employees: implications for Customer Experience and Loyalty - Deva Rangarajan, Professor of Marketing, IESEG School of Management, Parigi
13.00-13.15: Speedcases: three cases of loyalty and engagement told by Andrea Lazzarini, Digital BU Account Director, Promotica; Flavio Baldes, Business Innovation Manager, Konvergence; Maria Luppi, Senior Manager, PwC
13.15-14.35: Networking Lunch
14.35-15.00: The Miroglio Group case: the data-driven approach underlying Loyalty Management - Mattia Giuliani, CRM Manager e Giulia Provitera, CRM Specialist Gruppo Miroglio
15.00-15.30: Results of the 2024 Consumer Research - Marco Ieva e Giada Salvietti, Osservatorio Fedeltà
15.30-15.35: Presentation of the 2025 initiatives...for the 25 years of the Osservatorio Fedeltà!
NEW: The "SPEEDCASES": a series of 9 success stories each told in five minutes